Days after celebrating the fourth anniversary of her debut extended play (EP) Elements , South African singer Elaine, has been selected by global streaming giant Spotify to join the EQUAL Africa programme aimed at spotlighting female artists across the continent.
The programme extends resources and opportunities to women artists, amplifies their music, and exposes their music to a global listenership through EQUAL Africa and, EQUAL Global playlists.
“RADAR Africa Alumni Elaine is one of the talented female artists from Africa who are making notable inroads across the continent, and around the world. As an artist who is steadily building an audience as a global recording company signee, we are glad to have her join the EQUAL programme and we are happy to be able to provide her with valuable resources, tools and support that we hope will further bolster her career,” says Spotify’s head of music for sub-Saharan Africa, Phiona Okumu.
Elaine’s entry into the music industry was through her 2019 soulful RnB track, “You’re The One” off the Elements EP. The song helped to bring South African RnB back into the spotlight. Elaine manages to captivate listeners with her sultry voice while also relating stories that transcend beyond the South African borders. Released while she was studying law at the University of Witwatersrand, Elaine’s debut offering went on to become a multi-platinum record seller.
“My biggest motivator has been watching women flourish, in a world full of standards and expectations that are meant to limit and box them in. We carry the culture and play a huge role in transforming the way music is received and consumed. It feels great to be a woman and it feels great to be in this industry. Moreover, I’m grateful to the EQUAL Africa program for amplifying the voices of game-changing African women.” says Elaine.
Elaine’s new single ‘’Deja Vu”’ features on the EQUAL Africa playlist.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 82 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 433 million users, including 188 million Spotify Premium subscribers, across 183 markets.
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